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焦点速读：活力中国调研行 | 惠安女的“花样”年华

2026-08-19 10:31:44来源：人民日报客户端福建频道  


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泉州惠安崇武半岛东北角的大岞村，夕阳把礁石染成暖橘色。几位当地阿嬷头扎花巾、身著斜襟短衫与阔腿黑裤，在惠女风情园创始人曾梅霞的引导下弯腰演示补网，湖蓝衣角随海风扬起，像从老照片里走出来的渔家群像。

曾被笑称“奇装”的惠女服饰，其实是闽南沿海妇女下海、扛石、补网留下的实用智慧：头巾挡风沙、短上衣利落、宽裤管便于蹚水。曾梅霞是裁缝师之女，2008年听见摄影师感叹“年轻人不穿了，惠女文化要消失”，便把自家空房改成摄影写生基地，又和丈夫用十多年时间，把村口一片废弃矿山、荒滩垃圾场，一砖一瓦垒成如今的惠女风情园。惠女民俗馆里，数百年前的大头帽到现代彩绣款依次排开；园外亲水栈道直通海面，360度眺望台把崇武海岸线收进取景框。

变化是从“让人看”到“让人穿”开始的。园区推出惠女服饰换装体验，黄斗笠、银腰链、缀仔头饰一套上身，游客从旁观者变成画面主角；曾梅霞牵线组建百余人惠女模特队，大岞村各年龄段妇女按场次接单，当一次模特挣80到100元，周边陆续长出35家民宿、21家特色餐饮、26家服饰手工作坊，辐射带动300多人居家就业，年均帮村民增收超300万元。

海洋文旅的消费活力，就藏在一方头巾里。惠女风情园卖的是“文化+场景+参与”：摄影团一年来300多个，研学娃在民俗馆摸老布料，年轻人穿着惠女服饰拍照打卡，暑期单日客流数百。曾梅霞算过，园区年接待已破20万人次——昔日怕失传的渔家霓裳，如今成了大岞村人守海吃海的“新渔网”。

(责任编辑：苗苏)
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责任编辑：hnmd003

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