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当前热讯:低温奶爆发新乳业增长提速 市占率提升 净利率翻倍

2026-08-29 16:29:15来源：中财网  


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CFi.CN讯：数据显示，新乳业低温奶收入2023至2025年复合增速约11%，占比从45%升至54%，推动整体收入破110亿元；净利率由4%提升至7%。君乐宝低温奶同期CAGR达17%，悦鲜活鲜奶26H1收入同比大增67%。低温奶行业渗透率仅27%，远低于美日成熟市场，成长空间明确。

近期机构研报指出，低温奶正从高线城市基础消费转向健康化升级与渠道定制化，头部企业凭借研发与柔性供应能力加速集中。研报认为，新乳业锚定“新鲜战略”，强产品力与社区团购、即时零售等新渠道共振，形成差异化壁垒。

研报指出，当前低温奶CR5为65%，低于液态奶整体74%，但君乐宝、新乳业市占率快速提升至16%和10%，格局持续优化。叠加成本端生鲜乳温和上涨、奶粉价格环比回升，龙头顺价能力增强，盈利改善趋势确定性高。

关键词： 商业频道 快讯

责任编辑：hnmd003

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