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各地拉满节日氛围感 “传统+特色”月饼热销燃旺消费“烟火气”

2026-09-21 16:10:48来源：舜网  


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央视网消息：中秋将至，经典传统口味月饼依旧深受广大消费者青睐。在江西南昌，本土文创特色月饼也火爆出圈，丰富多样的品类选择让消费者提前感受浓浓的中秋韵味。

在江西南昌经开区的一家超市里，中秋月饼专区早已布置。今年，散装月饼价格亲民，礼盒月饼款式多样，叠加超市多重优惠活动，引得不少市民提前选购、备货过节。

市民李虹称：“我们一家都蛮喜欢吃这种传统口味的月饼，像蛋黄莲蓉、豆沙这些经典口味，都吃不腻，是从小到大的中秋味道。”

在南昌市不少烘焙门店，现烤手工月饼和文创特色月饼同样吸引着顾客的驻足。在当地一家本土烘焙店，这里推出的南昌文创月饼受到不少当地市民的青睐，月饼将滕王阁、万寿宫、摩天轮等南昌地标建筑融入饼面造型，像是一幅幅微缩的城市画卷，成为独具新意的中秋伴手礼。

市民吴婷称：“前两天在网上看到推送的这种文创月饼，今天正好经过就过来看一看，发现蛮多口味的，外观也还蛮好看。”

烘焙店负责人周燕平称：“到现在为止，大概已经卖了三四千盒，目前原材料已经全部用完了，我们在等第二批的材料到来，只要到了，我们会加紧生产。”

原标题：各地拉满节日氛围感 “传统+特色”月饼热销燃旺消费“烟火气”

值班主任：刘克

责任编辑：高原
关键词：

责任编辑：hnmd003

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