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资讯：盘点沽源今夏文旅之变（一）：33公里车轮丈量草原之美

2026-09-10 21:19:57来源：河北新闻网  


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置身张家口坝上文旅圈，同质化竞争愈演愈烈，不少地方陷入拼风景、拼低价的内卷。面对现实，沽源县没有走低价揽客的老路，紧紧抓住京张体育文化旅游带建设机遇，锚定“户外运动四季县”建设目标，以差异化竞争破局、沉浸式体验留客、系统性思维谋局，靠一条赛道、一场烤羊、一片湿地、一条全域环线，重新改写大众对坝上旅游的固有印象。

今年7月中旬，2026（第六届）京张全季体育旅游嘉年华沽源专场活动暨第二届“沽塞杯”冀蒙草原湿地自行车骑游大会在沽源县库伦淖尔景区激情开赛，33公里骑行赛道从库伦淖尔景区蜿蜒而出，如一条彩带串起连片湿地、草原牧歌与村落风情，最终抵达塞北管理区文化广场。400多名来自河北、内蒙古等地的骑行爱好者齐聚坝上，开启了一场生态与活力交融的骑游之旅。

本届沽源专场赛道全程33公里，骑手们一路穿行，左手是波光粼粼的湖面，右手是随风起伏的花海，远处是绵延不绝的草原天际线。一位来自北京的骑友兴奋地说：“这不是在比赛，这是在画里骑行。”据了解，沽源县将体育赛事深度嵌入生态本底，让每一场比赛都成为一次沉浸式的生态体验，也让“天空蓝”“草原绿”成为沽源最动人的IP。这正是京张体育文化旅游带建设的深层逻辑——以赛促游、以游兴产、以产富民，让体育流量转化为文旅增量，让生态颜值转化为经济价值。

一组数据里的“沽源答案”

责任编辑：hnmd003

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